BAF partnered with Pool Lab on a website video designed to elevate the brand’s visual presence and set a distinct tone from the first frame. The piece focused on atmosphere and control - using slow shutter techniques, intentional motion, and sculpted lighting to transform the pool environment into something cinematic and immersive.

Rather than documenting space, the video interpreted it. Light, reflection, and movement were treated as design elements, creating a sense of depth and drama that aligned with Pool Lab’s precision-driven approach to craftsmanship. Every visual decision was made to feel deliberate, refined, and unmistakably premium.

BAF led creative direction and production end-to-end, developing a flagship video asset built to anchor the website experience. The result was a statement piece—designed not for trend cycles, but to establish lasting visual authority for the brand.