BAF partnered on a social video campaign for OGIO, positioning the suitcase within the rhythm of city life - in motion, under pressure, and built to keep up. The work focused on restraint and clarity, allowing the product’s design, durability, and ease of movement to speak through real, lived-in urban moments.

The campaign translated OGIO’s engineering into a refined visual language suited for social environments. From early creative direction through execution, the emphasis remained on cohesion and longevity, ensuring the content felt intentional, considered, and adaptable across platforms.

BAF led production across a suite of deliverables designed for both launch and sustained use. The result was a body of work with lasting relevance - content that holds its presence over time, moving seamlessly through different channels without losing impact.